Valor Ganado

Valor Ganado

Product Engineering 4S Real Estate

Seleris:
The Living Ecosystem

A high-performance real estate SaaS designed by our client 4s Real Estate and built by us. Complex inventory management, sales automation, and data orchestration in a single platform.

Product Custom SaaS CRM
Core Automation & Lead Ops
Scope Inventory Management
seleris.app/dashboard
M
call
chat

The Challenge

Fragmented Real Estate Management

More Than a CRM, a Productive System

The real estate market operated with disconnected tools: inventories in spreadsheets, communications on personal WhatsApp, and manual follow-ups. Seleris was born to centralize business logic in a living system that doesn't just store data—it activates commercial processes.

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Complex Inventory

Hierarchical management of projects, towers, models, and units with real-time availability rules.

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Response Friction

Loss of qualified leads due to slow response times and lack of communication traceability.

The Solution: Seleris

Automated Commercial Orchestration

We built a digital ecosystem that integrates inventory management with sales force, automating interaction from first click to close.

Ingestion & Automation
input
chat
WhatsApp Integration
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Automatic Click-to-Call
Response Time < 5s
Seleris Core
Business Logic
Live Inventory
Commercial Rules
Management & Closing
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person
Smart Assignment
description
Digital Contracts
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Automated Immediacy

Native integration with telephony and messaging providers (WhatsApp API). When a lead comes in, the system automatically calls the available agent and connects the call, reducing contact time to seconds.

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Inventory Modeling

A data architecture that supports Real Estate complexity: multiple projects, towers, amenities, unit models, and dynamic price lists—all configurable with no code.

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Commercial Configuration

A flexible system that lets 4S define business rules, commission schemes, and workflows for each real estate development while keeping governance centralized.

The Impact

High-Performance
Productivity

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Zero Latency

Elimination of dead time between lead generation and commercial action.

dataset

Data Integrity

Single source of truth for unit availability, avoiding overselling and conflicts.

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Modular Ecosystem

Ability to scale features according to each real estate project's specific needs.

monitoring

Total Control

Executive dashboards to visualize the commercial health of the entire portfolio in real time.

Need a custom system?

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